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Stick(er) it to Breast Cancer

October 12, 2011

We’ve long gotten a sticker for voting…

…and when you give blood.

We’ve even added flu shots to the guilt-inducing badges.

So, in honor of Breast Cancer Awareness Month,
I submit this sticker for your consideration:

QR Codes…Briefly

September 21, 2011

As you’ve heard me say many times before, great marketing happens when you get the right message to the right people in the right WAY. QR (quick response) codes are popping up everywhere and seem to be the latest “we’re hip” gimmick.

Certainly we are moving into the digital age, where people prefer text to talking and use their phone as an excuse to not talk to one another, but depending on your product or services audience, using a QR code might be a total miss.

Consider the following:
83% of adults own a cell phone – great.
35% of adults own a smartphone – less great.
QR codes require an “app” to be read – getting worse.
QR codes don’t always link to mobile-friendly content – boo.

If your audience is a young, smartphone-owning, app-toting someone…consider using them.
And if you do, at least create a location for them to land that is specific to the ad, t-shirt, cup or whatever you’ve bothered to place the QR code. Remember, QR’s aren’t just for URLs. Depending on the generator you choose, you can select the code to connect to:

  • Website URL
  • Telephone Number
  • SMS Message
  • Email Address
  • Email Message
  • Contact Details (VCARD)
  • Event (VCALENDAR)
  • Google Maps Location
  • Wifi Login (Android Only)
  • Paypal Buy Now Link
  • Social Media
  • iTunes Link
  • YouTube Video

Still want one? Me too.
Simply google “QR code generator” and BAM!, dozens of options.
I like GOQR.Me, because I like simple.

Alright, so now let’s take it to the next level.
Apparently these little buggers have about a 30% error correction rate and can be modified a bit to incorporate graphics, colors and slight distortions.  Get your QR and push it to its limits…like these:

Designed by …amazing!

I’m not so sure about this one…
A way to remember Mom?

Can’t wait to create mine. Later.

Hi Blog. I Miss You.

July 11, 2011

Happy Monday and shame on me. Due to my total lack of entries during the entire month of June, my once-a week-blog doesn’t even qualify for “once-a-month” As I logged back on to the WordPress page this morning, I couldn’t muster any excuses, just an “I miss you.”

I am an avid Etsy shopper and found these cards from Russel and Salguero that say I miss you in clever ways…

…which you must admit is way better than getting:

QR codes next week. See ya.


May 30, 2011

What I learned today: it’s too easy not to add a favicon to your website!

What is a favicon you ask?
It’s the cute 16 x 16 pixel icon that pops up next to the web address, tab or bookmark of a website.
I just added mine on my home page today, but when added to your site’s template, will populate the entire site.

more examples:

There are plenty of options for generating favicons. I used IconJ — tons of options for generating icons that feature special styles and even animation. I like it because it’s ultra low tech.

Browse to your image and upload. IconJ generates the .ico (icon) file you need and the code needed to embed in the head of your website. Naturally a seasoned web designer can do this all on his or her own, but for the growing DIY web designer, it’s a mistake-proof option.

Use a favicon to draw attention to your site, further customize a blog or ensure your site stands out in a list of bookmarks.


Do it.

That means you, favicon-less Sea World.

Today is the Day

May 16, 2011

A bit “reflective” or perhaps “forward-looking”…
All book-ended by the wisdom of Dr. Seuss.

Genuine beginnings begin within us, even when they are brought to our attention by external opportunities.
William Bridges

There are two mistakes one can make along the road to truth…not going all the way, and not starting.

Don’t look further for answers: be the solution. You were born with everything you need to know. Make a promise to stop getting in the way of the blessing that you are. Take a deep breath, remember to have fun, and begin.
Jonathan H. Ellerby

You don’t have to see the whole staircase, just take the first step.
Martin Luther King, Jr.

Start right where you are.
Julia Cameron

Do not wait until the conditions are perfect to begin. Beginning makes the conditions perfect.
Alan Cohen

Be willing to be a beginner every single morning.
Meister Eckhart

Your present circumstances don’t determine where you can go; they merely determine where you start.
Nido Qubein

Quotes-DrSeuss Profile Graphics and Comments

If the day ends with “Y,” you can expect it to be good.

Are Clams Really Happy?

May 11, 2011

I didn’t know that answer to my seven-year-old’s question.  Apparently after using the term one too many times, she challenged my thinking. My only guess was that they are always “smiling,” so they must be. But these cartoons explain that “happy as a clam” might mean you are down right depressed.

Have a “happy hump day…” Now what is that supposed to mean?

A Quick 9.

May 3, 2011

Being able to incorporate fun and laughter into my day is a must. While it also comes with an equal balance of frustration, coaching golf, especially young golfers, provides ample opportunities to giggle.

Here’s what’s happened in just the last two weeks:

While helping a golfer on the driving range early in the season, she could not figure out why her wedge shots were not traveling higher in the air. After examining the iron, she was mistaking the ‘6’ on her iron as a ‘P’ (for pitching wedge). I still don’t see the resemblance. I’m not sure if I would have felt better or worse if she was confusing a ‘5’ with a sand wedge ‘S’.

While helping a group of girls to their hole to start an event, I reminded them they should “play the red tees today.” Responding to me quickly with concern, a young girl exclaimed, “but I only brought white tees.”

I’ve spent plenty of time trying to explain the “line” on a putting green that you shouldn’t step on, why you can’t shoot a score of 91 (nine holes) when there is a 10-stroke rule in effect and why applying lotion to your hands on the first tee is a bad idea.

Outside of coaching, I have hosted (and attended) a golf outing our two. Here are “quick 9” golf products I found for your next event or when you just want to be sure you incorporate fun into your day, too:

1. Buttheads. I can’t say much more than brilliant.

2. Butthead covers is now AB Golf Design.
They have branched out to do custom covers that can really draw attention to you!

3. Golf pencil sharpener, marketed as “Saving Trees One Pencil At A Time.” …Really?

4. Or this one, at least it also fixes ball marks.

5. You can negotiate with China for these ball-shaped balms.

6. TeeMates – so cute.

7. Promote your pharmacy, or at least a cure for the shanks.

8. High tech audience? Golf ball USB.

9. If you MUST get a golf towel (“yawn”)…get one like this.

Happy hacking.