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If Your Product Had a Face

November 3, 2010

“Paid-for” endorsements are big business. Pro athletes often make more money from this portion of their career than from their traditional salary. Nonetheless, you should still work to ensure that the endorsement is not just a recognizable name, face or voice, but a personality consistent with your brand.

If your product were a person, would it act like your endorsement does?
Even if your answer is an immediate yes, endorsements are still risky business. Humans inevitably make mistakes and a big endorsement can turn in to a big black eye.

Besides…at the end of the day…do you really feel good that you paid to have someone say they like you?

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One Comment leave one →
  1. November 3, 2010 8:12 pm

    HA! That’s awesome. I’ve never seen that one before. LOVE your blog Heather! I have two blogs. My Franticmommy one and also my http://www.lakesareamomsquadblog.com. There just aren’t that many bloggers in this area (Brainerd) so it’s always awesome to find someone else! Congrats on your new biz too. I wish you much success and luck!

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