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Misplaced Products

March 28, 2011

I’m OK with the glass of Coke in front of each American Idol judge. I even manage to only roll my eyes a little through the planned Ford commercials that are shown each week on elimination day. I appreciate the fact that the microphones used on stage as well as the headphones in the recording studio (both beats by dre) are noticed for their “b,” and have yet to be incorporated into the dialog for the show.

Nielson Reports for the month of February 2011 show American Idol leads the way for network shows in the category of product placement, with 102 instances. Their partner, Coca Cola is only second to Chevrolet in brands using TV placement.

Unfortunately, there isn’t a list for ridiculous product placements…It might be the only way Days of Our Lives realizes how painful their recent plugs for products like Chex Mix and Midol have been. It’s one thing to see the product, but Days takes it to a whole new level, embarrassing what acting “chops” their cast might have and forcing lines like, “it relieves the cramps…it relieves the bloating…” into the story.

Chex Mix and Midol did some viewer profiling and chose a soap opera for a reason. It’s the same reason a marijuana law reform campaign might appeal to its audience in the munchies section. Nice.

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One Comment leave one →
  1. Maggie Lausten permalink
    March 29, 2011 12:30 pm

    BAHA! I can’t believe the Chex Mix and Midol plugs! Stunts like that make me CRINGE. How embarrassing! Thanks Heather for sharing.

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