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QR Codes…Briefly

September 21, 2011

As you’ve heard me say many times before, great marketing happens when you get the right message to the right people in the right WAY. QR (quick response) codes are popping up everywhere and seem to be the latest “we’re hip” gimmick.

Certainly we are moving into the digital age, where people prefer text to talking and use their phone as an excuse to not talk to one another, but depending on your product or services audience, using a QR code might be a total miss.

Consider the following:
83% of adults own a cell phone – great.
35% of adults own a smartphone – less great.
QR codes require an “app” to be read – getting worse.
QR codes don’t always link to mobile-friendly content – boo.

If your audience is a young, smartphone-owning, app-toting someone…consider using them.
And if you do, at least create a location for them to land that is specific to the ad, t-shirt, cup or whatever you’ve bothered to place the QR code. Remember, QR’s aren’t just for URLs. Depending on the generator you choose, you can select the code to connect to:

  • Website URL
  • Telephone Number
  • SMS Message
  • Email Address
  • Email Message
  • Contact Details (VCARD)
  • Event (VCALENDAR)
  • Google Maps Location
  • Wifi Login (Android Only)
  • Paypal Buy Now Link
  • Social Media
  • iTunes Link
  • YouTube Video

Still want one? Me too.
Simply google “QR code generator” and BAM!, dozens of options.
I like GOQR.Me, because I like simple.

Alright, so now let’s take it to the next level.
Apparently these little buggers have about a 30% error correction rate and can be modified a bit to incorporate graphics, colors and slight distortions.  Get your QR and push it to its limits…like these:

Designed by …amazing!

I’m not so sure about this one…
A way to remember Mom?

Can’t wait to create mine. Later.

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